Mitsubishi Watermopilasgrado commercial

With Watermopilasgrado commercial, Mitsubshi is promoting its L200 Triton Sport 4×4 in Brazil. The tagline is “most badass truck in history.”

The ad, by Africa, is titled “Watermopylaegrad,” the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad. Imagine “Mad Max” meets ‘Lord of the Rings” as fur-clad Viking types, leather-masked road warriors, cowboys, bow-wielding tribesman, army choppers and tanks all do their best to take down the truck. It can’t be beaten. Directed by Vellas, from Saigon, it’s great fun and will definitely get the “badass” message across. read more on

What do you think?

Written by Rachel Leroy


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