Hollywood director Martin Scorsese pulled double duty when directing the latest American Express ad. In addition to directing the next “Are You a Cardmember?” spot, Scorsese also stepped out from behind the camera for a cameo appearance.
The commercial, American Express officials say, was designed to highlight its online initiative entitled “The Members Project.” The ad features tennis player Andrew Agassi, singer Sheryl Crow, talk show host Ellen DeGeneres, singer Alicia Keys and athlete Shaun White. The project aims to encourage cardmembers to go to www.membersproject.com and submit project ideas that will have a positive impact on the world. American Express will then allocate up to $5 million to one of the ideas so that it can be put into action.
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