This outdoor ad was Silver Cannes Lion Winner at 2003. (Turkey’s first Cannes Lion ever)
Explanation: a driver from a distance will see a police car hiding behind a billboard, (as the police tipically do in Turkey) thus the driver will instinctively slow down or make sure that they are going at the legal speed limit. When they come closer they are able to read the billboard text: â€œpay your traffic tickets on time without waiting in line â€“ isbank.com.trâ€ however just as they pass the billboard they will realize that there really isnâ€™t a police car hiding there! That actually is a full size reproduction of a police car which is a part of the billboard.
Client: Turkiye Is Bankasi
Creatives: Demir Karpat Polat, Murat ArIi